Marketing, Digital marketing, Social media

Work at the Most Beautiful Garden in Toronto

Hiring: Marketing & Audience Engagement Coordinator
Organization: Toronto Botanical Garden
Location: TBG, Lawrence & Leslie, Toronto/ North York, Ontario

The Toronto Botanical Garden (TBG) is a mission-driven botanical garden dedicated to fostering a connection between community and nature while making a meaningful impact on Toronto’s ecosystem.

TBG is a vibrant destination that inspires a love for plants and sustainable living.

As Toronto’s premier location for experiencing sustainable horticulture, TBG offers visitors the opportunity to explore their role as stewards of the environment. With free admission and an annual attendance of 300,000 visitors per year, TBG invites everyone to engage with nature, offering a dynamic year-round calendar of events, community tours, eco markets, and more.

TBG’s educational programs cater to children, families, and adults of all experience levels, drawing more than 17,000 participants each year. From gardening and conservation to sustainability, wellness, and creativity, TBG provides a diverse range of learning opportunities.

TBG is a hub for nature enthusiasts with 2,900 members, 130+ dedicated volunteers, and 30 member organizations, all contributing to a growing and passionate network of nature lovers.

Join Our Team and Help Inspire Toronto’s Connection with Nature!

The TBG is on an exciting growth trajectory, aiming to become an iconic cultural landmark. Its vision is to excel in plant-focused education, captivating displays, natural area restoration, plant conservation, and research. When fully developed, its 35-acre site will welcome over 1 million visitors annually.

Job Overview
We are seeking a detail-oriented, creative, and results-oriented marketer to join our dynamic and committed team. The ideal candidate will play a vital role in executing marketing strategies that enhance brand awareness and visitation to the Garden. This position requires a blend of analytical skills and creativity, with a passion for plants, digital marketing, and hands-on public engagement. The Marketing and Audience Engagement Coordinator will collaborate with all departments in promoting TBG’s programs, events, and mission to a diverse audience while ensuring cohesive messaging and effective campaign execution.

Key Responsibilities

• Digital Marketing Execution. Collaborate with the Marketing Director to implement organizational and departmental marketing strategies that increase brand visibility and engagement across all digital platforms.
• Content Marketing. Develop a comprehensive content calendar and publish engaging content for blogs, social media, videos, annual reports, and Trellis magazine to communicate effectively with TBGs various stakeholders and subscribers. Work alongside a team of volunteer photographers to document TBG’s gardens, events, and activities year-round.
• Social Media Management. Plan, create, and schedule content for social platforms like LinkedIn, Instagram, and Facebook. Manage campaigns to grow audience reach and engagement.
• Event Coordination. Assist in planning and executing seasonal events and nature-based exhibitions, ensuring smooth logistics and an exceptional attendee experience. Manage onsite box office and online ticket sales.
• Email Marketing. Design and execute targeted email campaigns using platforms like Constant Contact, including Garden Enews, and event promotions.
• Graphic Design. Design and produce monthly “What’s On” flyers, Posters, and Onsite signage to ensure the brand is represented consistently across the site.
• Digital Asset Management. Oversee digital asset management, organize photo archives, and ensure accessibility for team use.
• SEO & Website Management. Optimize website content to improve search engine rankings and enhance user experience. Track and report on website performance.
• Analytics & Reporting. Monitor key performance indicators (KPIs) across marketing efforts, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
• Online Advertising. Support paid advertising efforts, including Google Ads and social media ad campaigns, to attract and convert leads.
• Collaboration. Work closely with the Marketing and Audience Engagement Director, contractors, volunteers, and internal team to ensure cohesive messaging and alignment with the organization's strategic plans.
• Partnerships. Support partnerships with cultural organizations, sponsors, and cross-promotional partners to enhance TBG’s outreach. Coordinate reciprocal marketing initiatives with partners.

Must-Haves

• A degree or diploma in Marketing, Communications, or a related field.
• 3+ years of experience in marketing or a similar role.
• Graphic design skills and familiarity with tools like Canva, Photoshop
• Experience with email marketing platforms, such as Constant Contact or Mailchimp
• Strong event/project management and organizational skills with a keen eye for detail.
• Proficiency in social media platforms, content creation, and scheduling tools.
• Analytical mindset with the ability to track KPIs and make data-driven recommendations.
• Excellent written and verbal communication skills.
• Strong teamwork and interpersonal skills

Nice to have

• Familiarity with Microsoft 365
• Editorial skills
• Video Editing skills
• Multi-lingual
• Experience working with volunteers

Education

• Post-secondary education (focus in special events, marketing, communication, public relations) OR equivalent work experience

Personal Attributes

• Passionate about nature, horticulture, and environmental conservation.
• Self-starter with a collaborative mindset, ready to contribute to a small but dynamic team.

HOW TO APPLY

Please apply through this link and share your resume with a one-page cover letter. Please mention you saw this at GoodWork.ca. Please combine these two elements into one document. In addition, please include a link or image of a social media post you created to promote an upcoming event at TBG.

Applications will be reviewed on a rolling basis until the position is filled.

Equal Opportunity Employer

Toronto Botanical Garden is an equal opportunity employer and is committed to maintaining a welcoming, safe, diverse, and inclusive environment. TBG's workplace has a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. TBG encourages all qualified applicants for employment regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, or disability status.

Job Types: Full-time, Permanent

Pay: $45,000.00-$58,000.00 per year

Benefits:

• Company events
• Dental care
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Bachelor's Degree (required)

Experience:

• Marketing: 2 years (required)

Language:

• English (required)

Work Location: In person