Marketing & Graphic Design

Position: Marketing & Graphic Design Coordinator
Organization: Wild Bird Trust of BC
Location: Maplewood Flats, North Vancouver, BC

$27.05/hr (living wage) | Full-time, 37.5 hours/week

Position Summary: The Marketing & Graphic Design Coordinator is committed to decolonization as an enthusiastic team member of the Wild Bird Trust of BC. Provides communications and brand management support, as well as assists with the implementation of marketing, public relations, advertising and promotional strategies for the organization.

Background: With a landback mandate, new partnerships, Nature House programs, and impactful public profile, the Wild Bird Trust of BC (WBT) is a 30+ year old organization emerging as a forward-thinking conservation organisation committed to redress with the Tsleil-Waututh Nation. Our mission is to provide wild birds with sanctuary through ecological protection and restoration, and support communities with education, culture, and reconciliation programs.

The area currently known as Maplewood Flats has been occupied by Tsleil-Waututh and Coast Salish People since time immemorial. Prior to settler contact and industrialization, the region featured contiguous mudflats across Burrard Inlet. Since 1993, on these lands and flats, the WBT has been managing the North Shore’s only Conservation Area and wild bird sanctuary with 5 km of trails, Coast Salish Plant Nursery, Nature House, decolonial land-based education systems. The Indigenous knowledge of wild birds and Coast Salish culture in this public space signals a collaborative path forward where the local ways of knowing are prioritized. In this way, Maplewood Flats’ programs connect Coast Salish culture and stewardship practices with the greater Vancouver public, and promote reconciliation and redress.

ESSENTIAL FUNCTIONS:

Graphic Design and Communications Coordination 30%

• Maintain Wild Bird Trust of BC brand guidelines
• Maintain a thorough understanding of Wild Bird Trust of BC’s mission-specific messaging and brand procedures including those for programs and the Coast Salish Plant Nursery.
• Provide graphic design work for events, programs, reports, presentations, and other collateral materials for both Wild Bird Trust of BC and Coast Salish Plant Nursery with brand fidelity using Affinity/Adobe Creative Suite.
• Know how to use the Canva platform for managing brand templates and sharing assets with coworkers and external partners.
• Support the Board, staff and committee members with appropriate materials for AGM presentations, staff & volunteer training sessions, or programs-related education materials.
• Collaborate with the staff team to develop effective print and digital communications, maps, reports and related resource materials.
• Liaise with communications committee chair and communications volunteers (including working with the Organizer to strategize onboarding and retention of comms volunteers)
• Participate in strategic communication planning and efforts
• Support exterior signage production as required on-site

Marketing 30%

• Coordinate email newsletter marketing from copywriting, designing media assets, and email templates
• Implement a marketing flywheel connecting existing marketing and communications channels
• Generate publicity for public events and liaison with North Shore News, other print, and online media outlets, including creation of press releases and correspondence as required, and maintaining a digital news archive
• Event promotion and virtual/in-person support
• Photography and videography (including editing and working with external vendors)
• Social Media Marketing & Digital Strategy Support 30%
• Facilitate, or support, team members to produce and submit both written and visual content about their activities, campaigns, news, challenges, and accomplishments.
• Plan and develop content for WBT’s social media channels that strengthen the voice of WBT, grow WBT’s brand presence both online and off, and to facilitate audience growth and engagement.
• Manage our Google My Business & Google AdWords nonprofit account, create paid ad campaigns
• Maintaining and improving Wild Bird Trust’s websites (wildbirdtrust.org and coastsalishplantnursery.org).
• SEO & marketing support for the Wild Bird Trust and Coast Salish Plant Nursery website, Google My Business, and social media channels
• Digital advertising support (e.g. – Facebook, Instagram, GoogleAds)
• Content management and video cataloging on WBT’s YouTube channel
• Online fundraising and event ticket sales support (WBT uses Zeffy)
• Generate KPI reports on a weekly, monthly, quarterly, and annual basis
• Assist with the maintenance of our website (WordPress using Elementor Pro page builder)
• Write and edit process and workflow documents, SOPs (standard operating procedures) related to your job description

Meetings & Administrative 10%

• Coordinate or attend weekly team meetings, 1:1s, and project-based meetings when necessary.
• Document workflow and processes
• Email and Slack communications management

Knowledge and Skills:

• Diploma or Degree in Marketing and Communications, with 2-5 years work experience, agency, freelance, or in-house in the Marketing, Graphic Design, and Communications fields, or equivalent work experience.
• Demonstrable skills in persuasive storytelling that brings and closes leads.
• Clear and concise written and verbal communication skills, with a keen eye for detail.
• Experience with digital and print marketing technology, including: email marketing (MailChimp), social media platforms (Instagram, LinkedIn, Facebook, Twitter), scheduling platforms (Meta, Buffer, Canva), design programs (Canva, Adobe, Affinity), website builders (WordPress, Elementor Pro, Square online), and CRM tools.
• Experience with engaging and nurturing online communities.
• Demonstrated curation of social media accounts in an organizational setting
• Demonstrated aesthetic eye for graphic design, data visualization, and the influence of visual arts in communications
• Creative, self-motivated thinker with a passion for staying updated on digital marketing trends and best practices.
• Proficiency in Google Analytics, SEO, paid and organic ads, and other digital marketing tools.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Proficient in using workplace communications and project management software like Google Workspace, Slack, Zoom, etc.
• Ability to multitask and prioritize tasks independently, and with a team, in a fast-paced environment.
• May have experience delegating and supervising volunteers to complete some of these tasks.
• Must be able to work on-site on occasional weekends.

Nice to haves:

• Familiarity with and interest in Indigenous knowledge.
• Familiarity with and interest in decolonizing conservation methodologies and practices.
• Familiarity with and interest in conservation biology, biodiversity, and species at risk issues.
• Keen bird-watcher and walking outdoor trails.
• Experience organizing and working with volunteers on-site and online.
• Interest in how Artificial Intelligence is changing the field of science communication and digital marketing.
• Basic Cpanel web hosting administration.

Terms & Eligibility:
This posting is for a full time position with a probationary period of 3 months. Starting hourly wage: $27.05/hr living wage rate. Annual gross salary: $52,747.50

Application process:

Go online and submit your resume and portfolio (PDF or Word) with a cover letter by March 22, 2025. 

Please mention you saw this at GoodWork.ca.

We strongly encourage applications by Coast Salish People.