Volunteer Position

Role: Marketing Lead, Communications, Social Media
Organization: Green Care Farms 
Hours of work: 2-5 hours per week
Reports to: CEO
Location: Virtual, can be performed from anywhere in Canada as long as access to a computer and internet connection is available. We have Flexible Scheduling. Our program also has in-person Community Days located on the farm, if you live close to Milton, Ontario that is a bonus!!

Organization Summary

Green Care Farms Inc. is a social enterprise providing an agricultural program that addresses social care needs for people with dementia by hosting a day program on a farm. Our mission is to provide outdoor programs on farms for people with dementia to have responsibilities, purpose and belonging. Our vision is a green care farm for people with dementia in every community.

Position Summary

The Marketing Lead will work with an enthusiastic Green Care Farms team and CEO to fulfill duties associated with the position. This includes, but is not limited to, creating and posting social media and newsletter content; notably sharing program updates, information and supporting linkage of public interaction on our communication channels with the team. Our community is important to us so keeping folks updated, appreciated and included is critical! The Green Care Farms team warmly appreciates your time and skills; we will support you and help you achieve your own personal goals.

The Marketing Lead will work directly with GCF’s core team to manage and grow our various existing social media platforms (Instagram, Facebook, TikTok, etc.) that are owned by Green Care Farms. This will include, but is not limited to, uploading, responding to and monitoring comments/inquiries, creative ideation, following accounts/hashtags, etc.

Key Responsibilities

The Marketing Lead will support Green Care Farms with the following:

• Planning, implementing, managing, monitoring, and upgrading the organization's social media platforms (Instagram, Facebook, TikTok etc.) both with the layout and content. The person in this position would continue to work on Canva with our established brand, templates and designs.
• Staying current on new information, activities and stories within the organization, among our precious members with dementia in our day program as well as within dementia care and agricultural sectors.
• Creating and maintaining a content calendar to organize and plan approved posts/social media strategies.
• Assisting in creating, managing and implementing planned social media strategies.
• Uploading posts and stories regarding activities, events, initiatives, and other information.
• Responding to and monitoring comments/inquiries; engaging with followers and care farming and dementia communities on social media platforms to develop, build and maintain Green Care Farms’ social community.
• Participating in biweekly meetings that can help inform creative directions and content creation.

• Have basic knowledge of the respective social media analytics dashboards.
• Support communications related to public media inquiries.
• Creating and maintaining creatives for marketing materials, newsletters, events, etc.
• Using MailChimp develop a monthly newsletter (there will be overlapping content from the social media channels and the newsletter).
• Creating content appropriate with the organization’s values, notably to empower people with dementia and discuss dementia supports and resources in a friendly tone.
• Participating in team meetings and collaborating with other team members to share and promote marketing materials, newsletters, events, etc.

Qualifications, Experience & Skills

• First and foremost, we are looking for someone who is passionate about social change and creative supports for people living with dementia.
• Someone who aligns with the benefits of care farming.
• Someone who has an eye for design and who has experience with Canva (or similar drag and drop design programs).
• Experience (some) managing and creating online content; digital comfort will be critical.
• Experience in communications, graphic design, content creation, writing skills, public relations and/or social media marketing are wonderful assets!
• Excellent writing and communication skills, including an understanding of how to craft compelling content with appealing visuals.

• Detail oriented with a creative eye, as well as excellent organizational skills; self motivated and able to work independently.
• Flexible with their time; ability to check in periodically and react to new developments.
• Team oriented, gets along well with others with a positive attitude.
• Values entrepreneurialism - you know what it means to work hard and to get the job done.
• Interest in social enterprise development, dementia care, and/or outdoor activities and agriculture.
• Devoted to continuous improvement, growth and learning.
• Motivated and committed to supporting and advancing Canada’s first outdoor dementia care program

How to Apply / Contact

Please email your resume and letter of interest (a bit about what drew you to the position) to rebekah@carefarmscanada.com with the subject line Marketing Lead Volunteer Application.

Please mention you saw this at GoodWork.ca.